Even a few years ago, large renowned brands utilized mobile app development as a part of their marketing strategy. They would produce distinctive applications to target their target customers. The current situation is a bit different. Customers’ changing expectations, combined with increased digitization, have produced a great demand for highly scalable corporate applications. Nowadays, customers are mostly interested in inconvenience. As a result, companies of all sizes and sorts are investing in mobile app development.
What does this all mean for the retail industry?
The digital revolution has altered retailers’ capabilities to communicate with their customers. It is no longer necessary to rely on billboards or printed materials to market discounts and special deals when an app can do it more efficiently. 51% of users reported finding a new brand or product when searching on their smartphone().
Furthermore, the rise of mobiles has not only influenced customer behaviour but transformed it. For consumers, their phone is the one-stop solution for all their retail needs whether that be browsing for products, comparing prices, or deciding to buy it based on the reviews.
Mobile e-commerce is outgrowing and surpassing all other types of e-commerce. If you don’t take our word for it, here are the statistics:
- In 2020, cumulatively users spent 82 billion hours on shopping and retail apps.
- By the end of 2021, global mobile commerce sales will account for 53.9 per cent of total e-commerce sales.
- Mobile commerce sales are expected to reach $3.56 trillion by the end of 2021, representing a 22.3 per cent increase over 2020.
As we can see, mobile apps are becoming increasingly widespread and a necessity in retail. If you want to stay on top of your business, consider custom ecommerce app development.
Here is are the other benefits of developing a mobile application for your retail business:
Offer A Convenient Yet Immersive Shopping Experience
Your prospective consumers would undoubtedly want to learn everything they can about the services or products they want to purchase. Retail business owners can convey the needed information to their target clients with the use of highly engaging retail apps. With e-commerce application development, you can easily build a dynamic yet convenient shopping experience for users by displaying your products with photographs or videos and incorporating customer evaluations.
Promote and Market In An Efficient Manner
Retailers now have an unprecedented chance to engage personally with their customers through mobile apps, facilitating a new type of conversation between the brand and the consumer. New advancements in mobile technology enable you to send relevant and personalised communications to your customers by using push messaging, in-app messaging, and a variety of other tools such as widgets and interactive notifications. Push notifications combined with in-app rich messaging have resulted in a genuinely powerful solution that has been shown to enhance conversion, engagement, and revenue.
Boost Customer Loyalty
Retail mobile apps are an excellent platform for running a reward or loyalty programme. Customers can earn reward points by making purchases or referring your company to others, allowing you to enhance sales. With mobile or Magento development, it becomes simple to administer the complete rewards programme.
A loyalty programme might also assist you in keeping clients engaged with your app. The more time users spend on your app, the more likely they are to become devoted clients.
Provide Accessible Customer Support
Customers and sales must be prioritized in the retail industry. In today’s social media-driven environment, businesses must create and maintain real-time engagement with customers and respond to their inquiries as soon as possible. Whether it be Android or iPhone application development, this essential functionality can be easily integrated.
The retail mobile app also assists the sales department by sending real-time information to executives. With rich features and outstanding functionality, the app can provide a mobility advantage.
Integrate Essential Features Easily
The combination of technological advancements and a mobility advantage might provide your retail business with a competitive advantage over competitors. You may quickly add features and functionalities as your business grows by collaborating with a mobile development agency. For instance, you might want to implement a mobile-based payment system as customers would like to pay securely and swiftly for their purchases using a mobile wallet while on the go. Or you might want a better understanding of your consumer base by integrating technologies like AI and ML. Fortunately, retail apps are scalable and can be easily updated to match customer demands and industry trends.
A well-designed mobile app provides more than just a simple platform for purchasing things. A successful project should create a personalised customer experience and adapt to consumers’ preferences by giving the best service possible.
However, developing a retail app is not as simple as it appears at first glance. It is fully dependent on the retail mobile app development firm and its expertise. We, at AppStudio, have extensive experience in retail app development for clients worldwide. You can rely on our highly qualified team of developers for an application that stands apart.