The User Experience and User Interface has not yet been fully understood by most of us who work in this medium. A common mistake is to think that the user experience should only be taken into account when working in web applications. The concept of user experience is not even limited to information technology, and its importance goes beyond generating in our target customers the feeling that they are using something beautiful.
The True Experience
The goal is not for the user to realize what we have done well in developing an interface. Usually, the popular premise of ‘If there is no news, it is good news’ applies more, since something that generates comments from users will often be wrong. If the experience of using a product is satisfactory, the person recognizes that satisfaction but does not stop to notice what it is that has caused it. The appreciation received is accepted, as well as the product, nothing else.
If, on the other hand, your experience has turned out to be negative, each one of the details that make up your discomfort will remain in your memory. In the words of one of the greatest exponents of user experience today, Jared M. Spool: “Good design is invisible.”
Another prevalent mistake among developers is to think in terms of what will be the easiest to program. The simplest is not the most practical or the most efficient or even more worrying; the simplest is not equivalent to the most intuitive. In this way, we end up lost in complex and asymmetric interfaces that do little to help people meet their goal in using them. Hire UI development services after carefully analyzing the portfolios.
What Should Designers do?
There are also designers who, in their attempt to use all the technologies, colours, images, graphics, among other accessories that they can and like to apply, manage to Ultimately generate complex, heavy and slow interfaces.
However, the profession is not the only critical point that leads to making mistakes that hinder the process of creating a user interface. The error that current technology has caused is caused by ignoring the existence of mobile devices. In the case of development for a web environment, we cannot stipulate that we are not working for the mobile environment. So they must take into account the minimum considerations necessary so that, if any of the users decides to visit the site from their device, you can do it without problems.
An example of this is the forms and the alignment of their labels concerning the fields to enter information. If the labels are placed to the left of each area, the user of a mobile device will not be able to see them. It happens because when selecting a field on the invention, the field is enlarged to occupy the entire screen and thus improve the visibility of the user while writing, altogether cancelling the label that was on the left. Therefore, when using the next field button, the following label will never appear on the screen, and the user will have to decrease the zoom percentage to be able to read it before completing the information.
If these labels are placed above the text fields instead of to their left, they will be visible even to mobile device users at all times. It is a simple consideration, but not everyone takes it into account.
Concepts and Implications
Generating a satisfactory experience of using a product is reduced to the correct application of a term that today is gaining ground in the environment of technological terms: usability. Understanding the concept of usability is based on the knowledge that it is not about aesthetics, but rather how much a user can use a particular product to fulfil a specific goal in an effective, efficient and satisfactory way within a previously settled down.
It translates into the combination of two fundamental aspects: business goals and user needs. For the business to comply with what is proposed when launching a specific product, the target audience must use that product. However, for the people who make up that target audience to use the product, it must meet the requirements that their specific needs require of them.
In more direct terms:
- If something is difficult to use, it will not be used.
- If an intranet is confusing, employees will avoid using it as much as possible.
- If a sales website is involved, the products it promotes will not sell.
- If a system is complex, its functionalities will not be fully exploited.
Precisely and according to the AppStudio experts, a user interface that is used must be an interface that meets the following factors:
- Efficiency — The flow of actions must be short and fast, not requiring many stages or much time on the part of the user, but delivering the expected results.
- No memory requirement — The user should not need his memory capacity. Despite having stopped using the application for a while, you must manage to carry out the tasks that you require without further problem or additional consultation.
- Error rate — The application must be prepared to recover in case of errors, generate as few as possible of them and offer correction alternatives for the user if they occur.
- Satisfactory experience — The user must feel victorious after having carried out a task with the help of the application; that is, he must feel the satisfaction of having achieved the proposed goal.
- Ease of learning — The use of an interface must be intuitive, a person among those who make up your target audience must be able to understand its operation without the need for a manual — a significant factor for most downloaded mobile app UI development.
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